1 SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): AUGUST 5, 1999 LAMAR ADVERTISING COMPANY (Exact name of registrant as specified in its charter) DELAWARE 0-20833 72-1449411 (State or other jurisdiction (Commission File (IRS Employer of incorporation) Number) Identification No.) 5551 CORPORATE BOULEVARD, BATON ROUTE, LOUISIANA 70808 (Address of principal executive offices and zip code) (225) 926-1000 (Registrant's telephone number, including area code)

2 ITEM 5. OTHER EVENTS. Lamar Advertising Company has agreed to sell $250,000,000 of convertible notes in an underwritten public offering. Filed herewith as Exhibit 99.1 is a copy of a press release that was issued today describing the sale. ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS. (c) Exhibits. 99.1 Press release issued by the registrant on August 5, 1999. 2

3 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. Date: August 5, 1999 LAMAR ADVERTISING COMPANY By: /s/ KEVIN P. REILLY, JR. -------------------------------------- Kevin P. Reilly, Jr. President and Chief Executive Officer

4 INDEX TO EXHIBITS EXHIBIT NUMBER DESCRIPTION - ------- ----------- 99.1 Press release issued by the registrant on August 5, 1999.

1 EXHIBIT 99.1 Lamar Announces $250 Million Convertible Notes Offering BATON ROUGE, La - (BUSINESS WIRE) --- August 5, 1999 --- Lamar Advertising Company (NASDAQ: LAMR) announced that it has agreed to sell $250,000,000 of Convertible Notes through Goldman Sachs & Co., Deutsche Banc Alex. Brown, Morgan Stanley Dean Witter and Salomon Smith Barney as underwriters. The Convertible Notes will bear interest at the rate of 5.25% per annum and will be convertible into shares of Lamar Advertising's Class A common stock at a conversion price of $46.25 per share. The proceeds of the Convertible Notes will be used to pay existing bank debt. The sale of the Convertible Notes is expected to be completed on August 10, 1999. Lamar Advertising is a leading outdoor advertising company currently operating 107 outdoor advertising companies in 36 states, logo sign contracts in 20 states and the Province of Ontario, Canada and 23 transit advertising operations in nine states. CONTACT: Lamar Advertising Company, Baton Rouge Keith Istre, 225/926-1000