UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): May 30, 2019

LAMAR ADVERTISING COMPANY

LAMAR MEDIA CORP.

(Exact name of registrant as specified in its charter)

5321 Corporate Boulevard, Baton Rouge, Louisiana 70808

(Address of principal executive offices and zip code)

(225) 926-1000

(Registrants’ telephone number, including area code)

N/A

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

Securities of Lamar Advertising Company registered pursuant to Section 12(b) of the Act:

Securities of Lamar Media Corp. registered pursuant to Section 12(b) of the Act: N/A

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

Lamar Advertising Company    ☐

Lamar Media Corp.    ☐

Item 5.02    Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

(c) On May 30, 2019, Lamar Advertising Company (the “Company”) issued a press release announcing that it has appointed Jay L. Johnson, age 42, to serve as the Company’s Chief Financial Officer effective October 1, 2019. He will also serve as Chief Financial Officer and a director of Lamar Media Corp., the Company’s wholly owned subsidiary. Mr. Johnson will succeed Keith A. Istre, the Company’s current Chief Financial Officer, whose intent to retire effective December 31, 2019 was previously announced by the Company. A copy of the press release announcing Mr. Johnson’s appointment is attached hereto as Exhibit 99.1 and incorporated herein by reference.

Since April 2018, Mr. Johnson has served as Executive Vice President and Chief Financial Officer of DiamondRock Hospitality Company, a self-advised real estate investment trust that owns and operates hotels and destination resorts. Prior to that position, Mr. Johnson served as Senior Vice President and Treasurer of Host Hotels & Resorts, a lodging real estate investment trust, from 2015 to 2018. In this role, he was responsible for Host’s financing activities globally, including all capital raising, liability management, corporate liquidity, enterprise risk management and acquisition financing. Prior to his role as Senior Vice President and Treasurer, Mr. Johnson served from 2010 through 2015 in various roles within the corporate finance/treasury group at Host. Prior to Host, he served in a variety of banking roles at KeyBank Real Estate Capital and Bank of America. Prior to these banking roles, he was in the management consulting practice of Deloitte & Touche LLP, the investment banking group at Prudential Securities and the industrial markets trading division of Enron Corporation. He currently serves on the Real Estate Capital Policy Advisory Committee of The Real Estate Roundtable.

As Chief Financial Officer, Mr. Johnson will receive a base salary of $600,000 annually. For his service to the Company in 2019, he will also receive a cash bonus payment of $75,000, payable in February 2020. Beginning in 2020, as an executive officer, he will be eligible to receive performance-based cash and stock bonuses. His initial annual target cash bonus amount will be $300,000, and will be payable on a sliding scale based on achievement of Company performance goals up to a maximum of $600,000 per year. Commencing for fiscal year 2020, Mr. Johnson will also be eligible to receive a maximum annual target stock bonus of 22,000 shares of the Company’s Class A common stock, payable based on achievement of performance goals. The Company has agreed that he will receive the maximum stock bonus for the 2020 fiscal year. The Company will also make a deferred compensation contribution on his behalf in the amount of $50,000 annually. Mr. Johnson will also be eligible to participate in the Company’s employee benefit plans and programs generally available to the Company’s senior executives. In addition to the foregoing, Mr. Johnson will be entitled to receive the following additional one-time compensation, in consideration of compensation he will forfeit as a result of resigning from his current position: (1) an aggregate of approximately $1,200,000 worth of shares of the Company’s Class A common stock, issued in three equal installments on or about his start date and the first and second anniversaries thereof and (2) an aggregate of approximately $600,000 worth of shares of the Company’s Class A common stock and $240,000 in cash, payable in February 2020. Mr. Johnson will also be entitled to reimbursement of certain expenses incurred in connection with his relocation to Baton Rouge, Louisiana.

Item 9.01    Financial Statements and Exhibits.

(d) Exhibits

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Exhibit 99.1

5321 Corporate Boulevard

Baton Rouge, LA 70808

Lamar Advertising Company Names Jay Johnson Chief Financial Officer

May 30, 2019 – Baton Rouge, LA – Lamar Advertising Company (Nasdaq: LAMR), a leading owner of outdoor advertising and logo sign displays, today announced that Jay Johnson has been appointed Chief Financial Officer effective October 1, 2019.

Mr. Johnson, 42, has served as Executive Vice President and Chief Financial Officer of DiamondRock Hospitality Company (NYSE: DRH) since April 2018, where he has led all financial activities for the lodging real estate investment trust, including treasury, investor relations, tax, risk management, financial reporting and analysis and capital raising. Prior to joining DiamondRock, Mr. Johnson served as Senior Vice President and Treasurer at Host Hotels & Resorts (NYSE: HST), an S&P 500 company, where he completed more than $14 billion in debt and equity capital transactions in 12 countries.

“Jay’s experience as a public company CFO, familiarity with the capital markets and real estate investors, and energy and strategic perspective make him a great fit for us,” said Sean Reilly, Lamar’s Chief Executive Officer. “We are excited that he will be joining our team.”

Mr. Johnson, a native of Bastrop, La., will succeed Keith Istre, who announced in January his intent to retire from Lamar on December 31, 2019. Mr. Istre will become Chief Financial Officer Emeritus on October 1, 2019 and help Mr. Johnson transition into his new role.

Mr. Johnson commented, “I am thrilled to join this great company and help Sean and the entire organization continue the success of Lamar. Keith is a talented executive who has built an exceptional finance platform, and I look forward to working with him through this transition. Furthermore, I could not be more pleased to return home to Louisiana.”

Prior to Host Hotels & Resorts, Mr. Johnson served in a variety of banking roles at KeyBank Real Estate Capital and Bank of America. Prior to those roles, he was in the management consulting practice of Deloitte & Touche LLP, the investment banking group at Prudential Securities and the industrial markets trading division of Enron Corporation.

Mr. Johnson received an MBA from Harvard Business School and a BA in economics from Morehouse College.

Forward-Looking Statements

This press release contains “forward-looking statements” concerning Lamar Advertising Company’s goals, beliefs, expectations, and other statements that are not necessarily based on historical facts. We undertake no obligation to update the information contained in this press release to reflect subsequently occurring events or circumstances.

5321 Corporate Boulevard

Baton Rouge, LA 70808

ABOUT LAMAR ADVERTISING COMPANY

Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 360,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 3,200 displays. Please feel free to explore our website www.lamar.com or contact us at hello@lamar.com for additional information.

Press Contact:

Buster Kantrow

Director of Investor Relations

Lamar Advertising Company

(225) 926-1000

bkantrow@lamar.com